7 Minimum Viable Product Examples You Need to See in 2025

Explore 7 real-world minimum viable product examples to learn how to test ideas and launch faster. Get actionable insights from successful MVPs.

7 Minimum Viable Product Examples You Need to See in 2025
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It’s a common trap. The term ‘Minimum Viable Product’ gets thrown around until it’s beaten into a meaningless buzzword. It becomes an excuse to ship a buggy, feature-light version of a grand vision, a shrunken-down product that satisfies no one. But here’s the thing: an MVP isn’t about building less; it’s about learning more, faster.
Too many teams treat an MVP as the first, anemic version of the final product. They get bogged down in endless backlog grooming and sprint planning for features nobody might want, creating something that’s viable only in their heads. This approach completely misses the point. The real goal is to de-risk your biggest assumptions with the least amount of effort.
An MVP is a targeted experiment designed to answer one critical question: 'Should we even build this?' It's about validated learning. A crucial step in ensuring your MVP remains focused and truly minimal is mastering how to define project scope effectively, preventing the common pitfall of scope creep that turns a lean experiment into a bloated project.
So let’s ditch the feature factory mindset. This listicle dives deep into real-world minimum viable product examples that got it right. We'll break down the core features they launched with, the strategies they used to validate their ideas, and the actionable lessons you can apply to your own product development. We'll explore everything from the humble beginnings of giants like Amazon to the lean launchpads of modern platforms like Product Hunt, turning market uncertainty into your strategic advantage.

1. Amazon: The Foundational MVP Playbook

Before you build a single feature, you have to build a shared vocabulary. Your team can't execute a lean strategy if they don't grasp the core principles behind it. Think of Amazon not as a product example itself, but as the foundational library where you arm your team with the playbooks that define a modern MVP strategy.
These aren't just dense academic texts; they are practical guides packed with the very minimum viable product examples that have shaped the industry. Books like The Lean Startup by Eric Ries or Testing Business Ideas by David J. Bland and Alexander Osterwalder are essential reading. They break down the 'why' behind building less to learn more, ensuring everyone from engineering to marketing understands the first launch isn't the final product; it's the first data point.

Strategic Breakdown

What Amazon offers isn't a single product but an indispensable resource hub. The real value is establishing a common framework for your organization. When your lead engineer, product manager, and head of marketing have all read about Dropbox’s explainer-video MVP or Buffer’s simple landing-page test, your strategy meetings become exponentially more productive. You skip the basic "what is an MVP?" arguments and jump straight to "which MVP test is right for this hypothesis?"
This shared context is crucial. It prevents the all-too-common scenario where engineering thinks MVP means "a buggy version 1.0" while marketing expects a polished product ready for a Super Bowl ad. These books provide the necessary context to align the entire company on a single, powerful idea: an MVP is a tool for learning, not just a product for selling.

Actionable Takeaways for Product Leaders

  • Establish a "Book Club" Culture: Purchase copies of The Lean Startup for your entire product development team. Discuss one section each week to ensure the concepts of validated learning and the build-measure-learn loop are deeply understood, not just passively consumed.
  • Use Reader Reviews for Vetting: Don't just buy the most famous books. Leverage Amazon's reader ratings and reviews to find newer, more tactical guides on specific MVP techniques like concierge tests or Wizard of Oz experiments. The collective wisdom of other practitioners is invaluable.
  • Leverage Different Formats for Different Learners: Some team members absorb information best through audiobooks during their commute, while others prefer the Kindle version for highlighting and note-taking. Amazon’s multi-format availability makes this knowledge accessible to everyone.
Feature Comparison
Amazon
Direct Publisher
Other Retailers
Selection
Vast; includes new, used, and indie titles
Limited to their own catalog
Varies, often less comprehensive
Shipping Speed
Excellent (especially with Prime)
Often slower; variable
Can be slow without premium membership
Format Availability
Print, Kindle, Audiobook
Typically print-only
Usually print and one digital format
Price Comparison
Easy to compare formats and sellers
Fixed price
Possible, but requires more effort
By investing in this foundational knowledge, you are not just buying books; you are buying alignment, speed, and a shared strategic mindset.
Website: The Lean Startup on Amazon.com

2. Strategyzer: The Experimentation Blueprint

Once your team has the foundational knowledge, you need a blueprint for execution. Reading about MVPs is one thing; systematically testing business ideas is another entirely. Strategyzer provides the essential, tactical playbook for any team ready to move from theory to practice. It’s the definitive resource for transforming vague hypotheses into concrete, measurable experiments.
This isn't just a collection of blog posts; it's a meticulously organized library of over 40 structured experiments designed to validate every part of your business model. Authored by the creators of the Business Model Canvas, the content gives you the 'how' behind the 'what'. You learn not just that Dropbox used an explainer video, but precisely how to design, execute, and measure your own video-based test. This makes it one of the most practical hubs for minimum viable product examples available today.
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Strategic Breakdown

Where Amazon provides the 'why', Strategyzer delivers the 'how'. The platform’s core value lies in its structured Experiment Library, which acts as a taxonomy for lean validation. It prevents teams from defaulting to just one type of MVP test by equipping them with a full arsenal of options, from simple smoke tests and Wizard of Oz prototypes to more complex concierge services. This depth ensures you select the right experiment for the specific assumption you need to test.
This systematic approach is crucial for building a true culture of experimentation. It moves your team beyond ad-hoc testing and into a repeatable, evidence-based process. By integrating directly with the Business Model and Value Proposition Canvases, it forces a critical connection between your high-level strategy and your on-the-ground validation efforts. You can learn more about building a minimum viable product on gainmomentum.ai to see how these frameworks fit together. This ensures every experiment serves a clear strategic purpose, preventing wasted effort on tests that don't generate meaningful insights.

Actionable Takeaways for Product Leaders

  • Map Experiments to Assumptions: Before your next project, use the Value Proposition Canvas to identify your riskiest assumptions. Then, have your team use the Strategyzer Experiment Library to propose three different low-fidelity tests to validate or invalidate each one.
  • Use the Free Summary as a Team Primer: Download the free 80+ page preview of Testing Business Ideas and assign it as required reading. It’s a visual, digestible way to introduce the core concepts of hypothesis-driven development without a significant financial investment.
  • Standardize Your Experiment Cards: Adopt Strategyzer’s "Test Card" and "Learning Card" templates for all new initiatives. This creates a standardized, organization-wide process for defining hypotheses, running experiments, and capturing learnings, making your innovation pipeline more transparent and effective.
Feature Comparison
Strategyzer
General Blogs/Articles
Academic Journals
Experiment Library
40+ structured, repeatable methods
Disorganized, often anecdotal examples
Theoretical, lacks practical steps
Framework Integration
Native links to Canvas tools
Non-existent or superficial
High-level theory, no direct tool link
Content Authority
Authored by industry originators
Varies wildly; often derivative
High, but not practitioner-focused
Actionability
High; provides step-by-step guides
Low; often lacks clear 'how-to' info
Very low; focused on research, not building
By leveraging Strategyzer, you’re not just finding examples; you’re adopting a rigorous, repeatable system for de-risking new ventures.

3. Udemy: The Hands-On MVP Bootcamp

Reading theory is one thing, but rolling up your sleeves and building is another. Udemy is where you go when the books are closed and you need a practical, step-by-step walkthrough to get your MVP off the ground. It’s the affordable digital bootcamp for founders who need to learn by doing, translating abstract concepts into tangible actions.
This isn't about high-level strategy; it's about tactical execution. Courses on Udemy offer focused modules that guide you through building specific types of MVPs, from simple landing pages that test demand to more complex "Wizard of Oz" experiments. They provide the minimum viable product examples and downloadable checklists needed to go from idea to testable hypothesis, often in a single weekend.
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Strategic Breakdown

Where foundational books provide the "why," Udemy provides the "how." The platform's real value lies in its accessibility for solo founders or small teams on a tight budget. You don't need a $10,000 budget for a fancy accelerator program to learn how to validate a business idea; you can often find a comprehensive course for the price of a few coffees.
This format is especially powerful for non-technical founders. There are countless courses on using no-code tools to build functional prototypes or landing page MVPs, democratizing the ability to gather real-world data without writing a single line of code. It closes the gap between having an idea and having the skills to test it, which is often the biggest hurdle for new entrepreneurs. A deep understanding of these practical skills is a crucial part of what product management is all about.

Actionable Takeaways for Product Leaders

  • Filter by Recency and Reviews: The world of MVPs moves fast. Prioritize courses that have been updated recently and have a high volume of positive reviews. Look for instructors who are practitioners, not just academics, to ensure the content is grounded in current market realities.
  • Focus on a Single MVP Type: Don't try to learn everything at once. If your immediate goal is to test messaging, find a top-rated course specifically on building landing page MVPs. If you need to validate a service idea, search for concierge or Wizard of Oz test courses. Laser-focus your learning for immediate application.
  • Use Courses for Team Skill-Ups: Identify skill gaps in your team and use Udemy to fill them. Have a junior product manager who has never run a smoke test? A targeted course is a low-cost, high-impact way to get them up to speed and empower them to run their own experiments.
Feature Comparison
Udemy
Traditional Workshop
Free YouTube Content
Cost
Low (often 30 during sales)
High (5,000+)
Free
Structure
Organized modules with exercises
Live, structured sessions
Unstructured, variable quality
Access
Lifetime access to purchased courses
One-time event
Available anytime, but can be removed
Accountability
Low; entirely self-paced
High; cohort and instructor interaction
None
Resources
Downloadable checklists, templates
Workbooks, direct instructor feedback
None, or requires separate purchase
For the pragmatic builder, Udemy provides an indispensable, low-friction path to acquiring the exact skills needed to turn an idea into a learning machine.
Website: Test Your Business Idea With MVP on Udemy.com

4. Coursera: The Academic Approach to MVP Mastery

While books provide the foundational theory, sometimes your team needs a more structured, hands-on learning environment. This is where Coursera excels. It moves beyond passive reading and into active learning, offering university-backed courses that formalize the process of building and testing your first product. It's the step you take when you want to turn MVP theory into a repeatable, teachable methodology within your organization.
Coursera provides syllabi-driven courses on digital product management and MVP development from respected institutions like the University of Virginia's Darden School of Business. These aren't just a collection of videos; they are comprehensive specializations complete with lectures, graded assignments, and peer reviews. This structured approach ensures your team doesn’t just hear about minimum viable product examples; they actively work through the strategic thinking behind them.
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Strategic Breakdown

The core value of Coursera is its academic credibility combined with practical application. Instead of just learning that Dropbox used an explainer video, students are tasked with creating their own value proposition and designing a low-fidelity test to validate it. This bridges the critical gap between knowing what an MVP is and knowing how to execute one for your specific business problem.
This approach is especially powerful for upskilling entire teams. When multiple team members complete the same specialization, they don’t just gain knowledge; they build a shared operational framework. They learn the same methods for feature prioritization, user story mapping, and hypothesis testing. This alignment means less time is wasted debating processes and more time is spent executing high-quality experiments that generate real-world data. The certificates earned also serve as tangible recognition of their new expertise.

Actionable Takeaways for Product Leaders

  • Fund a Team Specialization: Enroll your product managers and team leads in a course like UVA Darden’s "Digital Product Management." This creates a common language and skill set for defining, testing, and iterating on MVPs, making your entire product development lifecycle more efficient.
  • Use Graded Assignments for Real-World Problems: Encourage your team to apply the course assignments directly to your current product challenges. A graded project on creating a product roadmap or a testing plan becomes a double win: the employee learns, and the company gets a well-researched strategic document.
  • Leverage Coursera Plus for Continuous Learning: A subscription to Coursera Plus gives your team unlimited access to a vast library of courses. This allows them to master MVP concepts and branch into related skills like data analysis, user experience research, or agile project management, creating more well-rounded product professionals.
Feature Comparison
Coursera
Udemy
Self-Study (Books)
Credibility
High (University-backed certificates)
Varies (Instructor-dependent)
High (Depends on author's reputation)
Structure
Formal syllabi, graded assignments
Less structured, video-based
Self-directed, no formal structure
Time Commitment
Weeks to months per specialization
Hours to days per course
Variable, depends on reading speed
Team Upskilling
Excellent; shareable certificates
Good; often requires individual purchases
Good for theory, lacks application
By using Coursera, you’re investing in a structured, credentialed education that transforms abstract MVP principles into concrete, actionable skills for your team.

5. Y Combinator (Startup Library/Blog): The Accelerator's Blueprint

If Amazon provides the foundational texts, Y Combinator's Startup Library offers the graduate-level seminar taught by the founders who lived it. It’s a free, open-source curriculum on execution, replacing dense theory with direct, actionable advice from people who built unicorns like Airbnb and Stripe from the ground up. This isn't academic; it's a playbook written from the trenches.
The platform cuts through the noise with essays and talks that serve as potent minimum viable product examples. Instead of just telling you to build less, YC partners and alumni show you how. They detail the scrappy, often unscalable, things they did to get their first users and validate their core assumptions—like how the founders of DoorDash acted as the delivery drivers themselves to understand every nook and cranny of the business.

Strategic Breakdown

Y Combinator's core value is authenticity and credibility. The advice isn't from consultants; it's from founders who faced existential threats and used lean principles to survive. They advocate for a simple, powerful mantra: build something people want. This is achieved by launching quickly, talking to users obsessively, and iterating relentlessly.
Essays like Paul Graham’s "Do Things That Don't Scale" are required reading. It’s a direct contradiction to traditional business school wisdom, arguing that early-stage growth is manual and personal. You learn how Airbnb’s founders went door-to-door taking professional photos of listings, not because it was a scalable feature, but because it solved a critical user problem and validated their value hypothesis. This hands-on approach is the essence of the YC-style MVP and is fundamental to well-run project management for software development.

Actionable Takeaways for Product Leaders

  • Implement "Do Things That Don't Scale" Sprints: Challenge your team to identify one manual task they could perform this week to delight a small user cohort. It could be manually onboarding new users or curating personalized reports. The goal is deep empathy and qualitative insights.
  • Use the Library for Pre-Mortem Exercises: Before launching a new feature, find a YC essay or talk about a similar product. Use it as a case study to identify potential pitfalls. What would the Airbnb founders do if faced with your current problem?
  • Mine Content for Interview Questions: When hiring product managers, pull questions directly from YC's content. Ask candidates how they would apply the principles from a specific essay to a hypothetical product launch. This tests for a lean mindset, not just textbook knowledge. Beyond Y Combinator's own library, founders can find further inspiration and practical advice through various podcasts, such as these insightful podcasts for building open-source devtool startups.
Feature Comparison
Y Combinator Library
Business School Courses
Paid Startup Courses
Cost
Free
Very expensive
Varies, can be costly
Credibility
Extremely high; from top founders
High, but often theoretical
Varies wildly
Content Focus
Actionable, real-world examples
Theoretical frameworks, case studies
Often formulaic templates and tools
Accessibility
Instant; no sign-up required
Requires enrollment and prerequisites
Requires payment and login
By leveraging YC's library, you are essentially getting mentorship from the world's most successful startup accelerator, free of charge.
Website: The YC Blog on Minimum Viable Product Process

6. Product Hunt: The Live MVP Arena

Theory is one thing; seeing it in action is another. While books and courses teach the principles, Product Hunt is where you go to see those principles put to the test in real-time. It’s a daily showcase of newly launched products, many of which are perfect minimum viable product examples from founders testing an idea in the wild.
This isn’t a curated list of decade-old success stories. It’s a live, unfiltered feed of what today’s builders are launching. You can see how founders position their brand-new SaaS tool, what core features they chose for their initial consumer app, or how they constructed a landing page to gauge interest. It’s a dynamic library of current MVP strategies, complete with public market feedback via upvotes and comments.
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Strategic Breakdown

The real value of Product Hunt for a product leader isn’t just finding new tools; it’s dissecting the launches of others. Why did one product shoot to the top of the daily leaderboard while another, seemingly similar one, languished? The community discussions are a goldmine of insights, offering direct feedback on everything from pricing models to UI choices.
By observing these launches, your team can learn invaluable lessons about go-to-market execution for an MVP. You get to see the first iteration of a product's messaging, its initial feature set, and the immediate customer reaction. This is particularly useful for validating your own ideas, as you can often find a startup that has already tested a similar concept. The lessons from their implementation plans can inform your own strategy before you write a single line of code.

Actionable Takeaways for Product Leaders

  • Deconstruct a "Product of the Day": Once a week, have your team analyze the top-ranked product. Break down its landing page, core value proposition, and initial feature set. Discuss what assumptions the founders were likely testing and how the community feedback validates or refutes them.
  • Study No-Code MVPs: Use Product Hunt's search and collections to specifically find products built with no-code tools. This provides tangible inspiration for how your team can rapidly prototype and test ideas without extensive engineering resources.
  • Benchmark Your Own Launch Strategy: Before you launch your own MVP, study how similar products announced their arrival on the platform. Analyze their launch-day assets, their engagement with commenters, and the clarity of their "ask" to the community. This competitive intelligence is invaluable.
Feature Comparison
Product Hunt
BetaList
Indie Hackers
Focus
Daily launches, community voting
Pre-launch startups seeking users
Founder stories and revenue data
Feedback Mechanism
Upvotes and public comments
Sign-ups and private feedback
Community forum discussions
Product Stage
Mostly day-one launches (MVPs)
Pre-launch and early beta
Varies; from idea to profitable
Actionable Insight
Real-time market validation
Building an initial user list
Business model and growth tactics
By making Product Hunt a regular resource, you shift your team’s focus from abstract theory to the practical, messy, and insightful reality of launching and learning.
Website: Product Hunt MVP Launch List

7. Gumroad: The Tactical MVP Toolkit

Once your team understands the 'why', the next question is 'how'. Gumroad is the answer. It’s the digital workshop where product leaders can acquire the tactical blueprints, templates, and playbooks needed to move from theory to execution. Instead of reinventing the wheel, you can download a ready-made framework to jumpstart your validation process.
These aren't abstract concepts; they are actionable resources designed for speed. You can find everything from a Notion template that guides you through scoping your first SaaS product to checklists for launching a no-code MVP. These minimum viable product examples are packaged as affordable, instant downloads, eliminating the friction between having an idea and testing it in the real world. For those seeking a tactical approach, exploring resources like how to make a paid membership site with Notion and Gumroad can provide a valuable shortcut.
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Strategic Breakdown

Gumroad's core value is tactical acceleration. While books on Amazon provide the strategic foundation, Gumroad provides the immediate, hands-on tools. Need to define your core user stories but don't know where to start? There’s a template for that. Unsure how to structure a landing page test? You can buy a proven layout. It bridges the gap between knowing you need to test a hypothesis and actually designing and running the experiment.
This marketplace democratizes access to expert workflows. Instead of spending weeks debating the best way to structure an MVP scope document, your team can download a battle-tested template for a few dollars and get started in minutes. This dramatically reduces the analysis paralysis that often stalls early-stage product development. It shifts the team's focus from administrative overhead to the activities that truly matter: building, measuring, and learning.

Actionable Takeaways for Product Leaders

  • Standardize Your Scoping Process: Purchase a high-quality MVP scoping template from a reputable creator on Gumroad. Make it the standard document for all new product initiatives to ensure consistency and completeness when defining what to build (and what not to).
  • Equip Your Team with No-Code Playbooks: Empower non-technical team members by providing them with no-code MVP templates for platforms like Notion or Zapier. This allows marketing and product teams to run their own validation experiments without consuming valuable engineering resources.
  • Vet Creators Before Buying: The quality on Gumroad can vary. Before purchasing, check the creator’s ratings, reviews, and social profiles. Look for practitioners with a proven track record. A good playbook is worth its weight in gold, but a poor one can lead you astray. As you build out your product, you might also find it helpful to learn how to write good user stories to keep your team aligned.
Feature Comparison
Gumroad
Custom Consulting
Free Templates
Cost
Very low (often under $50)
High (thousands of dollars)
Free, but often low quality
Speed
Instantaneous download
Weeks to months
Instant, but requires heavy modification
Customization
Good; templates are editable
Fully customized
Varies; can be difficult to adapt
Quality Control
Varies; relies on user reviews
High, but specific to one consultant
Generally low and inconsistent
By leveraging Gumroad, you arm your team not just with knowledge, but with the tactical tools to apply that knowledge immediately and effectively.

Minimum Viable Product Examples Comparison

Platform
Implementation Complexity 🔄
Resource Requirements ⚡
Expected Outcomes 📊
Ideal Use Cases 💡
Key Advantages ⭐
Amazon
Low - Easy access to books and formats
Low - Purchase only, no training needed
Moderate - Theoretical & example-based learning
Accessing comprehensive MVP/lean startup literature
Vast selection and multiple formats
Strategyzer
Medium - Framework-heavy, some purchases needed
Medium - Books, courses, templates may cost
High - In-depth experiment taxonomy and MVP cases
Learning structured MVP experimentation and validation
Authoritative, visually rich content
Udemy
Medium - Self-paced video courses
Low to Medium - One-time affordable payment
Moderate - Practical skills through walkthroughs
Solo founders seeking hands-on MVP training
Affordable, wide variety of courses
Coursera
High - Structured courses, longer time
Medium to High - Paid courses or subscription
High - Academic credit and certificates
Learners needing credible, in-depth MVP education
University-backed, team-friendly
Y Combinator (YC)
Low - Informational, no tools
None - Free access
Moderate - Practical MVP insights and examples
First-time founders wanting free, credible advice
Free, real-world founder examples
Product Hunt
Low - Browse and engage with community
Low - Free platform
Moderate - Inspiration from real MVP launches
Discovering live MVP examples and community feedback
Real MVPs with user feedback
Gumroad
Low to Medium - Download and use templates
Low - Affordable one-time purchases
Moderate - Ready-to-use MVP templates and checklists
Accelerating MVP planning and execution
Affordable, instant digital downloads

Stop Building, Start Learning

The journey through these minimum viable product examples reveals a powerful, unifying truth. An MVP isn’t a half-baked product; it’s a high-precision tool for learning. The common thread isn’t the technology or the industry, but a relentless, almost obsessive focus on answering one critical question: does anyone actually want this?
Each founder and team we’ve examined resisted the urge to build their grand vision from day one. Instead, they identified their single riskiest assumption and devised the leanest possible experiment to test it. Jeff Bezos didn't need a sprawling e-commerce empire to test if people would buy books online; he just needed a basic website and a willingness to mail the books himself. That was a concierge MVP—all manual work behind a simple digital front.
This is the core discipline that separates enduring success from a spectacular, resource-draining flameout. It’s about cultivating a culture where the question isn't "Is the feature done?" but rather "What did the experiment teach us?"

From Theory to Practice: Applying the MVP Mindset

As a product leader, it’s easy to get caught in the feature factory trap. The pressure from sales, leadership, and even customers can create a powerful gravitational pull toward building more, faster. But as we’ve seen, speed without validated learning is just a quicker way to get to the wrong destination. Your real job is to be the chief scientist of your product.
Here are the key takeaways from these MVP examples distilled into actionable principles:
  • Identify Your Core Value Proposition: What is the single, most important problem you are solving for a specific user? Udemy and Coursera both started by tackling the accessibility of education, but with different models, testing distinct value propositions from the outset.
  • Minimize Your "Viable": Challenge your team to strip the MVP down to its absolute essence. Product Hunt began as a simple email list. Strategyzer used a landing page with a PDF download. Your first iteration should feel almost uncomfortably simple. If it doesn't, you've probably overbuilt it.
  • Choose the Right MVP Type: Not all MVPs are created equal. A simple landing page is great for gauging interest, while a Concierge MVP like Amazon's initial setup is perfect for understanding complex user workflows. Match the method to the assumption you're testing.
  • Measure What Matters: Your goal is learning, so define your success metrics upfront. Is it email sign-ups? Pre-orders? The number of users who complete a manual process? Y Combinator’s blog tested engagement and community-building long before it became a formalized library. Be clear on what a "pass" or "fail" looks like.
The path to a successful product isn’t a straight, predictable line on a Gantt chart. It’s a messy, iterative, and exhilarating series of learning loops. The most successful minimum viable product examples teach us that the goal is not to build a product; it’s to build a deep, evidence-based understanding of a problem and its solution. Stop asking your team "What can we build?" and start asking, "What's the most important thing we need to learn next?" This shift in perspective is what transforms teams from feature shippers into value creators.
Building an MVP is just the start; the real work begins when you need to align your team, manage feedback, and ship improvements without losing your way. Momentum helps you connect your strategic roadmap to the daily work in Jira, ensuring your team stays focused on the learning loops that matter most. Check out how you can build better, faster, and smarter at Momentum.

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Written by

Avi Siegel
Avi Siegel

Co-Founder of Momentum. Formerly Product @ Klaviyo, Zaius (acquired by Optimizely), and Upscribe.